This is a very significant week for RTC as we are proud to celebrate our 20th anniversary.

As well as getting together with friends to mark this occasion, it has also provided a great opportunity to reflect on what we’ve learned along the way.

Here, our founder Ros Taylor, reveals a quickfire list of 20 tips gathered on the RTC journey over the last two decades.

  1. Working for yourself is not for everyone – there are peaks and troughs, and you need to be strong enough to cope with that from the start. If you want predictability and security in life this will not be for you.
  2. Learn the skill of relaxation – I use the word ‘skill’ deliberately as, whether it’s yoga, meditation or mindfulness, it’s something you need to learn and practise.  The ability to relax will help you handle the tough times.
  3. Work with clients you like. Working with the unlikeable has never worked for me as there were no shared values, no mutual respect and ultimately failure.
  4. Be confident and cultivate word of mouth – recommendations from others are so powerful for your business. Part of this involves being proactive about telling people when you’ve done a great job. Speak about your company at every opportunity.
  5. Love your clients to bits – keep in touch with them regularly and reward them in every way possible. Find excuses to get together with them, whether it’s work or pleasure. It’s all about developing and maintaining relationships.
  6. Help other people to become successful.  You may think networking is about you and what you can get from others. It should be about how you can help them. You get what you give and that’s rewarding.
  7. Clearly define and know your USPs. To succeed, you need to be very clear about why your proposition is different to the competition. This often evolves over time but that’s fine. If you’re struggling to identify your USPs, ask others how they see your business.
  8. Be persistent.  If you miss out on a job or a proposal is rejected, that doesn’t have to be the end. Keep in touch as the chosen deliverers may fail and there you are to take over.
  9. Be different in your market place and stand out. Keep evolving your proposition to offer fresh new perspectives, services and added value on an ongoing basis.
  10. Don’t take things personally. Don’t be offended if you get negative feedback about your products or services. Be receptive and flexible enough to act and change. Be objective and develop a tougher skin.
  11. Show evidence of success. Is your product or service actually proven to work, or do you just think it works? Make sure you do the research; qualitative feedback is fine, but have quantitative feedback too.
  12. Build a great team around you – you can’t do everything. When you start a business, identify your strengths and weaknesses, then gather a team who can support these weak areas.
  13. Build a brainstorming culture with your team – other people’s ideas are gifts.
  14. Reward those around you as much as possible – that could be financially with bonuses, or simply just noticing when they do things well.
  15. Don’t be a dinosaur – embrace change. Don’t be afraid of new things. Learn to love embrace new technology and don’t fall into the trap of getting stuck in old ways.
  16. Nurture the next generation – bring young people into the team around you; Millennials think in different ways and they can teach all of us much.
  17. Be realistically optimistic – it’s no use having a grand vision if you don’t have the cashflow today or financial plan tomorrow to activate your ideas.
  18. Have fun and love what you do. Don’t forget to enjoy the journey and share that with your team. It helps so much if you love what you do. Psychology in all its manifestations in leadership and coaching has been a wonderful career for me as there is nothing better than helping people fulfil their aspirations The joy of this has never dimmed.
  19. Be constantly creative – with your clients and internally. Use others’ eyes. It’s always useful to bring in advisors and outsiders regularly as they enable you to see things from different perspectives
  20. Confidence is the foundation of success. Be confident about what your expertise and less concerned about what other people think. Be confident in yourself, in the people around you and what you are offering. Establish your core values from that start and stick to them.

For more tips and advice on willpower, confidence, creativity and fast-tracking your career, the following books by Ros Taylor are all available on Amazon:

  • Willpower
  • Confidence at Work
  • Creativity at Work
  • Fast Track to the Top
  • The Ultimate Book of Confidence Tricks
  • Develop Confidence
  • 7 Days to Confidence
  • The Complete Mind Makeover

To discuss any of our executive coaching, leadership development programmes or psychometric assessments, call us on 0131 535 1030, email